Exposure to Ads

I ran into a very interesting advertisement today. I was playing a video game earlier today and realized that one of the billboards in game was for an actual product! Monster Energy Drink. The add itself was pretty subtle. If I wasn't thinking about advertisements at the time, I would have probably missed it. However, this shows a disturbing trend in the video game market. I do not want ads in my games. The ad itself had a very specific target audience. Gamers. Who else would buy an energy drink for gamers?